Our focus markets

The Dutch government has been working on opening doors in various economic areas around the globe. We see huge potential for Dutch business. Although our focus is on a number of specific countries, we are here for all entrepreneurs from Utrecht Region with international ambitions.

Our focus markets are Germany (North Rhine-Westphalia and Bavaria), China (Guangdong), Hong Kong and Taiwan. Activities in the United States and Canada are currently carried out exclusively in collaboration with our Trade and Innovate partners. However, we continuously screen international marketplaces for new opportunities and welcome your input. We also invite companies based in Utrecht Region to participate in trade missions organised by our partnering Netherlands trade and investment offices.

Please get in touch with us to find out what we can do for you.

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Germany (82.9 million inhabitants) represents the largest economy in Europe and is the Netherlands’ most important trading partner by far. The country’s prosperity and geographic proximity offer plenty of opportunities for Dutch entrepreneurs.

Business opportunities in Germany


Taiwan (23.6 million inhabitants) has experienced dramatic growth following a huge increase in foreign direct investment in the 1960s. Taiwan now holds one of the world’s largest foreign exchange reserves.

Business opportunities in Taiwan

China (Guangdong)

China (1.4 billion inhabitants) is one of the largest economies in the world. Every region is different, which means market opportunities differ markedly within the country. The province of Utrecht signed a Friendship Treaty with the Chinese province of Guangdong in 1995.

Business opportunities in China

Hong Kong

Hong Kong (7.5 million inhabitants) is a financial, logistical and trade hub for the region. It is often viewed as the gateway to the Chinese mainland and surrounding countries.

Business opportunities in Hong Kong