Meet Active Cues: care innovation

About the company

We aim to make play more accessible and fun for people with cognitive challenges, from children with autism to older people with dementia. By 2025, our aim is to create 10 million moments of happiness each day by applying technology in the healthcare sector. We are Active Cues, born in Utrecht and now operating in 10 countries worldwide. We have grown to 75 people - including our international partners - in just four years.

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UR expanding opportunities: Germany

“We are very happy with our collaboration with the Trade Team and the Invest Team from Utrecht Region. The two teams organised several trade missions to Germany, which we participated in. The missions helped us understand cultural differences between the Netherlands and Germany and we were introduced to local partners. Good preparation is key to sustainable international growth.”

Sjoerd Wennekes
International Business Developer