Meet Active Cues: care innovation

About the company

We want to make playing more accessible for people with a cognitive challenge: from children with autism to older people with dementia. By 2025, our aim is to create 10 million moments of happiness every day by applying technology in the healthcare sector. We are Active Cues, born in Utrecht, now operating in 10 countries worldwide. We grew to 75 people - including our international partners - in just 4 years.

UR Expanding opportunities: Germany

“We are very happy with our collaboration with Team Trade & Invest Utrecht Region. We participated in several trade missions to Germany which were organized by them. It helped us understand cultural differences between the Netherlands and Germany and we got introduced to local partners. Good preparation is key to sustainable international growth”.

Sjoerd Wennekes, International Business Developer.